Team

World-Class Team built to execute and deliver stakeholder value. Proven track records, multiple startup exits, GTM experience launching $1B+ FDV tokens, and Web3 games scaled from 0 to 700,000 DAUs.

Liam Bacon - Founder and CEO Liam is a serial entrepreneur with a proven track record of building and scaling ventures. At just 14 years old, he launched his first business, importing and selling retail merchandise from East Asia, generating $20,000 in profit in his first business as a teenager. Liam went on to study entrepreneurship at University College London (UCL), one of the world’s leading universities, where he founded KUP, a gamified education platform. Bootstrapped from the ground up, KUP achieved impressive traction, building gamified e-learning applications and peaking at over 20,000 Weekly Active Users (WAUs).

A passionate gamer and early Web3 adopter since 2017, Liam identified a massive untapped opportunity in the gaming space and In 2021, he founded NXI; building its community from scratch. Beyond NXI, Liam has advised multiple Web3 companies on growth and marketing strategies, driving over 1 million community members across advised Web3 projects.

Liam Labistour - Head of Growth Liam is a recognized Thought Leader in Web3 gaming, celebrated as one of the ecosystem’s most accomplished growth strategists. At Splinterlands, he operated as Director of Growth and led the platform’s rise from 0 to 700,000 daily active users, and spearheaded community growth and engagement for a Token that achieved a peak FDV of over $1 billion.

Liam’s journey in gaming began during university as a professional E-sports player. His expertise extends across Growth Marketing and Revenue Generation, with a successful track record in industries spanning Gaming, B2C and B2B startups. He has also served as a trusted advisor to fast-scaling startups, including Flax Labs and Lumen5, driving growth during critical Seed to Series B stages.

Abhi Setia - Head of Operations Abhiis an operator with a track record of driving operational excellence in startups and scaleups, with multiple successful startup exits on his resume. While still at university, Abhi raised and managed a micro-VC Fund, laying the foundation for his strong finance and legal knowledge, further honed during his early career at a prominent VC fund, Columbia Lake Partners.

As Senior Operations Lead at Citymapper, he played a key role in scaling the business, contributing to its $200M+ exit. He later joined Cosmos Video part of the Founding Team and Head of Operations, where he scaled the company from day 0, culminating in a successful $30M+ acquisition.

Lee Snodgrass - Head of Product Lee is an accomplished game industry professional with over 15 years of experience, including founding and running a successful traditional gaming studio. During his tenure, he oversaw the development and launch of multiple online multiplayer games on Steam, demonstrating his ability to manage complex projects and deliver engaging player experiences.

Lee also brings a unique blend of Technical and Marketing expertise. He grew the YouTube channel Pencillimon to over 20 million subscribers, showcasing his skill in audience engagement and content strategy. Early in his career, Lee worked as a consultant at Deloitte, where he developed a strategic and detail-oriented approach that informs his leadership style today.

As a highly technical and strategic Product Lead, Lee excels in aligning development efforts with business goals while maintaining a meticulous focus on execution.

Petteri Lampikoski - Lead Developer Petteri has over 10 years of experience as a game developer and was the Lead Multiplayer Developer of Gloomhaven, one of the most successful adaptations of a tabletop game to a digital format. His expertise lies in building intricate gameplay systems and delivering polished, player-focused experiences. Petteri brings significant management experience, having founded and led his own indie gaming studio as Founder and CEO in the past.

Devin De Vries - Executive Board member Devin is a serial Tech Founder, with ventures backed by Google and Microsoft. He has built products serving 10’s of millions of users per month, across 20+ countries.

Devin is a serial tech founder with extensive experience in scaling global teams and raising capital. Devin has raised over $50 million from Google, SoftBank and Microsoft, and led a 100+ person global team to deliver products serving tens of millions of users across 20+ countries. Initially a fan of the products as a community member, Devin now acts as an operating advisor to the management team, leveraging his operational leadership to drive the project forward.

Rich Robinson - Executive Board Member Rich is a serial entrepreneur with over 30 years of experience in gaming and 10+ years in Web3. He founded and led a mobile gaming studio as CEO to a $40 million exit. A key advisor to this project since its inception, Rich is instrumental in shaping its strategic direction and growth.

Dverse & Inferno Labs - Go-To-Market and Growth Partner Dverse and Inferno Labs drive launches for Web3 projects that break through the noise, with a particular expertise in launching tokens, having launched multiple tokens reaching over $1 Billion in market cap valuation. They’ve worked with names like Mocaverse, Games For A Living, Algorand, and Imaginary Ones, bringing industry leading expertise in token launch strategy, PR, KOL management, community management, strategic fundraising, and more

Animoca Brands Tokenomics Team - Web3 Economy Design Partner The Animoca Tokenomics team is the industry-leader in tokenomics and blockchain economies. Their portfolio includes projects like The Sandbox, Rev Racing, and APE, and their tokenomics team, led by Mohamed Ezeldin, has been behind some of the most successful token launches and product ecosystem designs in Web3. They’re an instrumental part of the NXI team, leading the design of our sustainable and innovative token economy, as well as supporting our Head of of Product on web3 gamification and retention mechanisms on an ongoing basis.

Helika - Analytics Partner Helika is the leading Web3 analytics platform backed by Pantera, Spartan, Sfermion and others. They power the data behind some of the biggest names in Web3 gaming, including Proof of Play, Yuga Labs, Treasure, Wanderers, Pixelynx, and Legends of Venari. Their analytics tools give us the insights we need to optimize growth, engagement, and performance across our ecosystem.