Core Problems Summary

Today’s landscape is plagued by structural inefficiencies that stifle innovation, limit opportunities for meaningful collaboration, and hinder the democratization of digital product creation.

Core Problems Include:

• Funding Challenges: Independent creators often struggle to secure capital and are over-reliant on publishers or venture funding

• Discovery Bottlenecks: Digital products struggle for visibility in markets dominated by large corporations and centralized platforms

• Monetization Barriers: Creators face restrictive revenue models and under-compensation on centralized platforms, while users become increasingly discontent with existing models

• Limited Scalable Collaboration: Industry participants who can add significant value in co-creating, publishing and scaling digital products, lack efficient ways to contribute

• Lack of Co-Ownership and Incentives: Participants, and users, who can contribute value, typically receive no level of ownership and a lack of incentives

• Manual Processes and Underutilisation of AI: Digital product development and publishing rely on manual processes, reducing potential scalability and efficiency for creators - and AI-driven contributions remain underutilised due to limited incentive structures

• Complex and Inaccessible Product Development and Prototyping: Digital product creation is complex, resource-intensive, and inaccessible to non-technical creators, limiting innovation and market entry

• Siloed Ecosystems: Web3 ecosystems often accrue value in isolation. While larger, traditional markets and userbases mostly remain in Web2 ecosystems